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Design in the Retail Setting

This semester of my senior year I took on an independent work study to connect what I was learning in my design classes, as well as my professional practices class, to apply to my every day at my work. I focused on important learning moments on design in the professional setting during this time. I work in a retail print, shipping, and design setting where customers come to us for a wide variety of needs. This can range from taking a design that has already been created and preparing it for print to designing advertising materials for local businesses. I have been working as graphic designer and earlier this year moved up to a print lead position. Moving into this higher role encouraged me to learn more about how I can improve our business, design, marketing and more through application of what I have learned about in my studies. These skills and newly gained knowledge have helped with communication, workflow, and marketing with my team in the store. Through my own experiences I hope those reading can enjoy and even learn something new about a different area of design.

When the project evolves

When the Project evolvesOccasionally, we get larger scale projects that involve us doing a variety of different designs for a client. When a project evolves, it is time to sit back down with the client and create new terms for the project agreement. One moment we are...

Talking with Clients

Talking with ClientsDesign in the retail setting brings large variety in the types of clients and work that we do in our store. Learning how to better communicate with our clients is crucial because not all of them have a deep understanding of print or design always....

Marketing Tools

Marketing ToolsAn important role I have taken on as the new print lead is having more marketing opportunities. Constant Contact is one of the tools that I use for the marketing of the store and services. Constant Contact is an email marketing tool that gives you...

Training day

Training DayIn any field, training is important. Our store is the local training store for the area where people come from many places in the Chicagoland area. We have had people come from all over the Chicago land area to train in management, basic procedures in what...

Team strategies: The basics

Team Strategies: The BasicsWorking in any team in any profession requires a lot of work in different areas. What I have learned, and I am going to touch on today, is clear communication with other team members and clients. At the very basis of design and success in...